Business blog tip – Don’t make a wish, make a plan!

Business blog tip – Don’t make a wish, make a plan!

Tweet If you wish upon a star, your dreams come true.  In Disneyland maybe, but you might do better to cultivate a rich relation or get yourself a sugar daddy.  A dream without a plan remains just that – a dream.  And perhaps because it’s all shiny and new compared with traditional media, some have a dreamy view of social marketing, regarding it as some kind of fairy godmother to whom they...

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Business blog tip – Social media is social, geddit?

Business blog tip – Social media is social, geddit?

Tweet Imagine you’re sitting in a bar with a friend and he turns to you and says “Try new Wallop Extra with extra hops.  It’s the bitter with bite for drinkers who like a flagon with flavour!”  You’d think he’d gone stark raving mad, or had possibly been taken over by aliens. That’s what happens when you try to make social media do the job of traditional advertising or promotion...

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The Holy Grail of Social Media Marketing

The Holy Grail of Social Media Marketing

Tweet When Andy Warhol said that, in the future, everyone will be famous for 15 minutes, his words were more prophetic than he could have imagined: 15 minutes is the effective lifespan of a comment on Twitter.  If it’s not picked up or re-tweeted within that time, it’s history. I mention that to highlight the ephemeral nature of social media.  OK, your tweets might live on for eternity in...

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Business blog tip – It pays to persevere

Business blog tip – It pays to persevere

Tweet Time and again I’ve met business people who take up social marketing with all the fervour of old time religion, and then lose faith and patience with it because it hasn’t turned their business around instantly.  “And besides” they say, “I haven’t got time for all that, I’ve got real work to do!” This is a pity because, as with so many things in life, perseverance pays...

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Business blog tip – Time your Tweets carefully!

Business blog tip – Time your Tweets carefully!

Tweet Ever found yourself watching a re-run of Casablanca on the TV when you’ve got the video gathering dust in a drawer, and you could watch it anytime you wanted?  There’s something about a live-to-air broadcast that a recording can’t match – even though the ‘live’ show is a recording itself.  Crazy, isn’t it? It’s worth remembering that when you post articles on your blogs...

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The ‘Ah’ Factor – Advertising’s secret ingredient

The ‘Ah’ Factor – Advertising’s secret ingredient

Tweet Sitting in on a marketing meeting and being bombarded by phrases like ‘demographic breakdown’, ‘behavioural targeting’ and ‘affirmative disclosure’, you might be forgiven for thinking that advertising is a hard science on a par with nuclear physics. But the newly released Dulux dog commercial – which incidentally marks the 50th anniversary of this advertising icon –...

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Dare To Be Different

Dare To Be Different

Tweet Lady Gaga didn’t get to be a megastar by being quiet and unassuming. Love her or hate her you have to admit that she’s made her outrageous persona work for her: last month she became the first individual to clock up more than 9 million followers on Twitter. If there’s a lesson in that for humble business bloggers like ourselves, it’s this: don’t be bland. Be a personality, have an...

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The Soft Sell Is More Successful

The Soft Sell Is More Successful

Tweet Who would you trust to advise you on your heath: your local GP or a snake oil salesman?  You might think that’s a no-brainer, but when it comes to writing a business blog, you’d be surprised how many produce a sales spiel worthy of a second-hand car dealer. That is definitely not the way to impress discerning consumers.  Social media is, first and foremost, social.  Which means it...

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Be Seen As The Expert

Be Seen As The Expert

Tweet A SuperBlog gives you a way to share your knowledge, know-how and experience. You can take a step toward becoming a respected expert in your field by freely giving tips, advice and other helpful information that readers can learn from and then apply to their own businesses. Sharing your knowledge and know-how in this way will gain you visibility, and you will become recognised as the expert...

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