Lady Gaga didn’t get to be a megastar by being quiet and unassuming. Love her or hate her you have to admit that she’s made her outrageous persona work for her: last month she became the first individual to clock up more than 9 million followers on Twitter.
If there’s a lesson in that for humble business bloggers like ourselves, it’s this: don’t be bland. Be a personality, have an opinion and express it. That doesn’t mean you have to get yourself up like a circus performer or dance naked in the fountain at Trafalgar Square (although they would certainly arrest attention, if not get you arrested!)
But you do want to stand out from the competition, and ‘being yourself’ in public is one of the best ways to do it. If you want a more sensible model from the media, think of top press columnists like AA Gill in the Sunday Times or Polly Toynbee in the Guardian. They put their own unique spin on the news and arts, and whether you agree with them or not (I disagree with them both violently at times) you go out and buy their papers for the privilege of doing so!
Take a leaf out of their book and dare to be different – controversial even – but always engaging.